Concept

For Valentine's Day, this campaign imagines beer as the starting point for sharing moments and encounters. Inspired by Heineken's current advertising codes, it features two bottles linked by a luminous line forming a heart, a symbol of connection and spontaneity.

Artistic Direction

The project adopts Heineken's iconic visual codes: a dark background, product reinforcement, a dominant green color, and dynamic luminous elements. The neon path guides the gaze between the two bottles while constructing the shape of the heart, reinforcing the message of connection carried by the campaign.

Execution

The project was entirely created in Photoshop, without any recourse to artificial intelligence. All visual elements, from the clipping paths to the lighting effects and the final composition, were manually designed and executed to reproduce the visual standards of Heineken's communication.

References

This project is inspired by recent Heineken campaigns, characterized by clean compositions, a strong focus on the product, and the use of luminous graphic elements to convey the concepts of sharing, gathering, and openness to the world.