Floyd – “Be bold, be Floyd”

Floyd is an ultra-customizable suitcase brand, recognizable by its vibrant colors and wheels inspired by the skateboarding culture. Each model becomes a true piece of self-expression thanks to bold color combinations and strong details.

For this project, I imagined a campaign entitled “Be bold, be Floyd”.
A simple and assertive message that fully reflects the brand's DNA: to dare, to embrace who you are, and to travel with character.

My intention was to show that the suitcase is no longer just a functional object, but an extension of one's personality. I therefore used Floyd's iconic flashy colors to build a dynamic, energetic, and confident visual universe.

With “Be bold, be Floyd”, I wanted to celebrate those who are not afraid to stand out, right down to the details.